Shorelight-Logo-640x640-orange

 

 

 

 

 

 

From Conversion to Pipeline Growth 

How Shorelight scaled enrollment with UX + Automation

 

Discover how Shorelight boosted student engagement, unlocked new regions, and increased sitewide conversions by 53%, all without expanding budget.

Fill out the form below to get your copy

Understanding the Challenge

 

In today’s higher education landscape, standing still means falling behind. International student recruitment is more competitive, more complex, and more digital than ever before.

Shorelight recognized the need to evolve fast. With an over-reliance on legacy markets and limited internal agility, the marketing team partnered with OGI to modernize its entire approach.

Key strategic goals included:

    • Diversifying market presence

    • Embedding automation to scale outreach

    • Improving student engagement across digital journeys

    • Reducing friction across the application funnel

What you'll learn

In this case study, you’ll see how Shorelight:
  • Achieved a +53% increase in conversion rates across the website
  • Improved engagement through lifecycle automation
  • Reduced campaign turnaround time via embedded agile squads
  • Activated new regions with targeted, performance-driven campaigns
  • Used continuous UX experimentation to drive decision-making

"OGI helped us drive both immediate results and long-term pipeline health. The impact was both cultural and operational. We gained confidence, accelerated collaboration, and scaled with purpose."

1693533698385
Rafael Vieira Tiago
Senior Executive Director of Performance Marketing | Shorelight

Ready to Build a Smarter Enrollment Engine?

If you're looking to:

Optimize conversion across digital touchpoints.

Scale your marketing operations without expanding your team.

Diversify your student pipeline with data-informed strategies
Then this case study is for you.